Since its founding, Fast Fitness Japan (FFJ) has been committed to our purpose, “Get to a healthier place”. Through the operation of Anytime Fitness clubs, as well as through support for and collaboration with our franchise owners,　we have been striving to help people lead healthier lives while remaining closely connected to our customers and local communities. As a lifestyle brand that supports individuals in the pursuit of their dreams and personal growth, we deliver fitness experiences that foster a positive mindset. Through regular exercise, we help build stronger, more resilient bodies and promote better health. In the past, we achieved growth by differentiating ourselves from traditional full-service fitness clubs through a machine-focused operating model. However, in today’s market, where 24-hour fitness clubs have become increasingly common, the value we seek to provide extends far beyond simply offering a place to exercise.

Today, Anytime Fitness is evolving from a fitness gym into a Life Motivate Place. It is not just a place to build physical strength, but a place where people can develop the physical and mental strength they need to become the person they aspire to be. We aim to grow as a lifestyle brand that supports those striving for their dreams and self-actualization, while inspiring a positive mindset. To ensure our position as a lifestyle brand, we will continue to strengthen our competitive advantage in the market by pursuing three core values: Consistency, Effectiveness, and Safety & Security. Through these efforts, we aim to become the undisputed No.1 24-hour fitness club brand.

Consistency – Convenience and a Sense of Belonging :
In addition to our extensive club network that allows members to work out anywhere—whether close to home, work, or while traveling— we are fostering communities where members with shared goals and values can connect with one another. It is precisely because of this convenience and sense of belonging that making exercise a lasting habit becomes a reality.

Effectiveness – Proven Reliability :
Our highly trained staff, supported by certification programs and internal qualification systems, help members achieve their fitness goals through services such as First Orientation sessions. Combined with a comprehensive lineup of state-of-the-art fitness equipment and advanced training methods informed by global expertise, we guide our members to efficient and reliable results.

Safety & Security – Comfort :
Through face-to-face guidance at the time of enrollment, we ensure that club rules and member etiquette are clearly understood and followed. Our commitment to sincere hospitality, comfortable space designed with consideration for members’ lines of sight and movement, organized enviroment, and regular machine maintenance creates an environment where anyone can focus on their training with peace of mind at any time.

Furthermore, going beyond the boundaries of Anytime Fitness we are focusing on creating new value that anticipates changing times and market trends. This includes expanding The Bar Method, a high-repetition, low-impact exercise program that utilizes ballet barres, and offering protein supplements, training apparel, and other products through our official online store, A PROP.

Going forward, we will continue to value our partnerships with members, franchise owners, business partners, and local communities, while pursuing sustainable growth together. By maintaining strong relationships with all stakeholders, fulfilling our responsibilities as a company operating in the health and fitness industry, and supporting healthier lifestyles for all, we will strive to become more than just a gym. As a brand that supports lifestyles across Japan, we remain committed to creating a Healthier Place where every individual can realize their full potential.

Kohei Inoue President & CEO
Fast Fitness Japan Inc.